Melso International guides companies through market entry in Europe — from partner search to retail operations and communications.
Melso International structures and steers everything a company needs to establish and grow in Europe.
Identifying and vetting the right distribution, trade, and joint-venture partners across Germany, France, and Europe's key markets.
Field force management, POSM execution, and training programs for a successful store rollout — from concept to on-the-ground steering.
Media, PR, and digital marketing built on a genuine understanding of European audiences — curated and managed through a vetted agency network.
Strategic procurement and supplier management, grounded in 20+ years of experience in European consumer electronics and retail buying.
"Companies don't fail in Europe for lack of ambition — they fail for lack of the right local structure."
Mehdi Ouadhour, founder and managing director of Melso International, brings more than two decades of senior experience from Huawei, Honor, and Radisson Hotel Group.
His focus: strategic procurement, retail buying, and international business development across Western Europe — an MBA from Wuppertal and a degree from HEC Carthage underpin a career built between two continents.
Rather than locking clients into a single agency, Melso International selects and manages a network of specialized partners — matched precisely to each project, market, and budget.
Market, category, and competitive analysis tailored to your product and ambitions.
Partner search, introductions, and negotiation support for distribution or JV structures.
Retail rollout, field force, POSM, and training on the ground across your target markets.
Media, PR, and digital campaigns that build local relevance and long-term visibility.
Get in touch to start the conversation — we typically respond within one business day.
Write to us